Maximus Federal is a trusted partner of the U.S. government, specializing in providing innovative solutions and services to improve public programs and enhance citizen experiences.
The key focus of the campaign was to target specific focus areas, job titles and agencies, using LinkedIn, Google Search and IP Targeting, with each channel providing a specific purpose.
Using the general Maximus brand and offering new perspectives, ads were created that led to a landing page. The ads were primarily focused on people and individual users, creating a connection with the audience.
Below is the landing page created for the landing page. Once on the page, the user has the ability to interact with the Core Capabilities icons to learn more, as well as download 3 different assets for further reading.
After the success of the above campaign, I worked on creating a campaign Maximus did in conjunction with Gartner on the topic of Generative AI. This particular ad and landing page was the first of a rotating topic and campaign that lasted for 8 months.
I also worked on creating ads for many campaigns for Maximus Federal, targeting the IRS, DoD, DHS, EPA, SSA and many other Federal agencies.
